I’ve met quite a few people recently who are aiming for the million – but are actually not entirely sure why.Â It doesn’t matter what your “˜million’ is, but I presume you want to reach it?
When I chat to these people, there is always a disconnect between where they are now and where they intend to end up.Â It’s great to have huge goals – and we’re encouraged (normally by the people who have already “˜made it’) to set really high achieving ones.Â The trouble is, is that when you set these huge, really high goals, they seem so distant – and you just can’t see how you’re ever going to get there.
In fact, research has shown that we can only see ourselves getting twice what we currently earn.Â I think I might clarify that and say “twice what you’re used to earning”: so it doesn’t matter of your business has only just started, or you’re still in the low turnover category, if you left a job earning you Â£40K a year and that’s what you’re used to earning, then at the moment, you will only be able to see yourself earning Â£80K.
However, reach the Â£80K and you can double that again.Â And keep doubling until you get all the way to wherever it is you want to end up.
If you work backwards from your end goal (say a cool million) and halve it every time, you should end up with a list of your financial stepping stones to get you from where you are now to where you want to be.
So – got your stepping stones?Â What are you going to do when you get there?
There’s got to be a reason for you to want to create your income goals.Â
I was listening to a very interesting tele-seminar recently that said that men want and use money in order to provide, whilst women want it for security.Â OK, so we all like the “toys” but once we’re past that, what kind of life do you want to live?Â If you’re after that security – what does that mean to you?Â What will you be doing once you’ve reached your “˜million’?
You see, if you don’t know the kind of life that you want to live when you get there, and if you don’t know how you will feel in your future life on a day to day basis, or what you will be doing, or where you will be going, when you get there?.then it’s unlikely you will ever get there – because you have no emotional connection with it.
And just as you need to appeal to your customers’ emotions through your marketing, you need to appeal to your own when you’re setting your financial goals.
And are you doing that?
Here’s a few action points for you:
- Design your ideal life and cost it out fully on a monthly basis (use proper figures down to the pennies, it’ll make it more real for you)
- Ask yourself why you really want this life and the things in it.
- Ask yourself the same question again to get down to your real emotions.
- Turn your monthly amount into an annual figure.
- Work backwards: keep dividing that figure in half until you reach a number that’s realistic for you to go after this year.
- Now you can design your business and develop your sales plan so that you can reach this goal.
- Then get on with it!
Do let me know how you get on in the comment box below.
See you next week!
PS For more insights into how your mindset affects your business and your marketing, subscribe to my free weekly newsletter “The Merriezine”, AND get yourself a free audio programme called “How to Get More Clients, More Money and More Time for Yourself.”