Every year, the great regularity, The X Factor hits our screens about the end of August. The PR machine is already at work with stories of judges leaving and new ones starting, and ads are appearing inviting us to record our audition and post it on their site (no thank you!).
Every year, thousands upon thousands of hopefuls audition, and only one wins the glittering prize. Your business may not be about winning a major national singing contest, but I think we can learn a lot from the lessons given to us by this major PR machine. So this week, I’m sharing with you what I think are my top three lessons from The X Factor that will help you succeed with your business:
Have complete belief in yourself
Whether these people can sing or not, they all have one thing in common – and that’s they believe they can. Simon Cowell & co weed out the out of tune, monotone warblers, but the rest are given a chance to work through the various stages of the audition process. Their belief in their singing ability enables them to keep going that one stage further, even though each stage becomes more difficult.
Now you have to admit that whatever it is you do for a business, it is just not going to be as nerve-wracking as singing in front of thousands (millions) of people! But the question for you is, do you believe in yourself enough to keep taking that one extra step forward?
Aim for the top prize
They don’t know whether they’ll win or not, but the contestants strive towards that glittering recording contract regardless. Each week they learn, they get better, they work harder and keep their eyes on the prize. But for the most of them, they feel it and want it with every emotional cell in their body. The prize means everything to them and so they are prepared to do what it takes to get there.
Do you know what your “top prize” is? Have you got a glittering, golden dream that has the capacity to move you to tears? (guys – you’re allowed to well up too!). Are you prepared to do whatever it takes to get there?
There are those that take action, and those that don’t
One of the joys, I suspect, of being a contestant on The X Factor is in being coached and mentored by some of the music industry’s best. They come in with raw talent, and they then have expert advice to hone their vocal skills, learn to dance, learn how to manage the stage and a live audience, and the resulting media attention.
They have stylists and make up artists, and have access to every specialist it takes to teach them how to become a pop star. The three contestants who reach the final are those who have taken on board the advice, and taken the necessary action to learn what they need to learn and become who they want to be.
Do you have an army of specialists to help you in your business? To help you hone your skills and to help you become truly great at what you do for the people you do it for? Do you take advice? And more importantly, do you take the necessary action?
If you’re not getting the business results you want, it may not all be down to your marketing. Business and marketing is as much about your mindset as anything else. And I would say that your mindset and attitude are THE most important things that drive the success of your business.
Get those right (and, yes, get the marketing right too!) and the world’s your stage!
Have a great week,
Dedicated to your success,