Social media – need I ask if you have heard of it?
As a consumer you are highly likely to be using it and won’t even be thinking twice about how to do it (take Facebook – it’s almost second nature now isn’t it?). As a business however, your natural instincts probably go out of the window. You may be dabbling or thinking you need to use it but have no idea what it entails. It can seem like a complicated and daunting area of marketing.
So how do you know what to do, and how do you know if you are doing it right?
I read a great article online last week which prompted this blog. I’m not going to attempt to cover all the points in it (see this great blog here) but the message is clear. If you try to do it yourself you may well be utterly confused by the advice given online. And beware, it’s not all accurate.
Take for example the advice that “You need to be on every single social network” or “You don’t need to use email” …WRONG! Sadly, many companies may follow what tips they can find online. In answer to these two points alone….No, you don’t need to be on every single social network. You need to identify what’s right for your target audience, and for your company in practical terms. Even with the wonders of Hoot Suite and TweetDeck, I don’t know many companies that could manage updating every social network and keeping on top of it without a whole department dedicated to it.
And no, email doesn’t go out of the window if you are using social media. Email can be a highly targeted marketing channel and can deliver very specific (and more formal) communications that may not be appropriate via social media platforms. I feel another blog on this coming soon!
My advice? Get some advice! But don’t DIY. There are loads of courses out there where you can get face to face advice. Look them up, and make sure you take away advice that is relevant to your business.
PS We are running our own workshop on social media on 2nd May, entitled “Is Social Media Right for Your Business”. Go here for more information and to book.