Social media can be time consuming – if you let it. It’s very absorbing, somewhat addictive, and before you know it you’ve found yourself not just putting out a business post, but watching videos of cats doing silly things, or commenting on all your friends’ Facebook posts.
But let’s separate out the personal from the business. Sure, you should spend time each day keeping an eye on what comments, replies, re-tweets etc that you have received from your business social media accounts, but I would also recommend a couple of other activities. So, here are my top three tips for keeping on top of your social media in a very quick, easy and effective way:
- First, create yourself a short content schedule so you know what you’re sending out and on what day. This saves yourself far more time than you can imagine.
- Put an hour in your diary each week (we do ours on Monday morning), and use an online tool such as Hootsuite or Buffer so that you can schedule all of your posts, tweets, pins etc from one place, then let them go out during the week whilst you’re busy elsewhere.
- Put 15 – 30 minutes in your diary each day to check through your business social media platforms and reply, thank people for re-tweets, make comments, take part in discussions (for instance on Linked In) and like other people’s posts and tweets. Make this a regular habit. I personally do this bit when I’m sat in the car at both ends of the day waiting for my son’s school bus – making best use of otherwise dead time.
Doing it this way provides a system for this part of your marketing: as you may have come across, SYSTEM stands for Save Yourself Time Money and Effort.
Marketing can – and does – create lots of work and if done consistently, can yield wonderful results. But it can be overwhelming unless you have a marketing team to manage it for you. If you don’t have a marketing team, then systemising your marketing is the next best thing, and actually my team and I aim to systemise as much as we can on the regular activities so that it frees us up to get creative where we need to be.
And if you systemise as much of your marketing as you can, then that frees you up to check out those Facebook videos of cats doing silly things
Dedicated to your success