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Are You Looking In The Right Direction for Your Business?

By December 11, 2014 Marketing Strategy No Comments

Earlier this week, I was out for my morning walk; and for the first time this year, it was upon icy roads.  Living in the middle of the country means it takes a while for the roads to defrost and so, having bundled the kids off to school and donned my walking boots, the roads were still resembling the edges of an ice rink.

I merrily slid my way down the hill to the farm that I use as my turning point, enjoying the frosty views across the Malvern Hills, and wondering if sheep actually get cold hanging about in fields; such is the depth of my early morning thinking.  (Well, wouldn’t you get cold, even if you did have a woolly jumper on?! )

I reached the farm and turned to return from whence I came, stopping to say hello to the terrier that runs out every day to see me off / greet me in equal measures.  My journey back took on a bit of an extra stance. 

It is uphill, which is not necessarily an issue, but that particular morning the sun was out and being December, it was low in the sky and therefore was shining in my eyes.  This meant, then, that I had to keep my eyes downwards on my journey home, only being able to study the tarmac of the road; this all became a bit of a trudge to say the least.

OK, the road was very pretty, with the sun making the frost and ice sparkle, but all I could do was watch the road for a few feet in front of me:

I couldn’t see what ice patches were coming up – I had to pick my way around them as I got to them.

I couldn’t see how far I had to go.
I couldn’t see what was coming towards me (which is weird, because being very rural we don’t get much traffic and you can easily hear it, but somehow the body still wants to use all its senses to see oncoming potential danger). 

I couldn’t see any obstacles in the road. 

Nor could I check whether I was actually walking in a straight line or not. 
It also seemed to take ages to get home, despite the fact that it couldn’t possibly have done.

Hmm, I thought.  (My thinking now turning from the irrelevant to a somewhat more advanced form of life consideration).  “This is great analogy for business”.

If you don’t have a goal for your business, or a vision for what you want for your business, then how are ever going to get there? 

If you continue to focus on the immediate bit of road (business) in front of you, how do you know if your business is going in the correct direction? 

And if you’re not looking ahead, how can you predict what icy patches are coming up, so that you can avoid them well in advance?  How can you tell what potential threats there may be for your business?

And whilst there may be pretty, sparkly moments now, are they like my icy road, and will they melt away pretty quickly?

As we come up to the end of the year then, and our thoughts naturally turn from this year to next, what vision do you have for your business for the end of next year?  What do you want it to look like, feel like, be and do?

The time between Christmas and New Year is a perfect time, I think, for getting those thoughts down on paper, vision board or on your computer’s wallpaper. 

Create that goal, that vision, and then spend next year looking up and towards it. 

And this time next year, you’ll be amazed how far – and how quickly – you have come.

Enjoy the video above! :o)  If you would like to consider specialist marketing coaching to create and reach your vision for 2015, please call me on 01452 223306 to arrange a no obligation chat. 

This is the last blog post of this year – see you in January! 

Have a wonderfully Merrie Christmas and a very Happy and Prosperous New Year.
Dedicated to your success,

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