One of the ‘elements’ of my business that I’m always very grateful for is that I have a wonderful collection of clients – all of whom I love working for, whatever it is I’m doing for them.
It hasn’t always been like this though. There have been a few times in the past where I’ve accepted a client because – well, why wouldn’t you accept a new client??
Except of course, there were definitely some of them that I shouldn’t have taken on. On the surface there was no discernible reason why I shouldn’t be working with them. They needed marketing or business coaching, a marketing strategy and plan written, or various marketing services delivered. All of which I – and my team at that point – could deliver extremely well without question.
Somewhere deep down inside of me though was a niggle. Or a slight uncomfortable feeling. Or something that I couldn’t put my finger on. And because I couldn’t give any definite reason to say “no”, I ignored these feelings and niggles and said “yes” instead.
What a mistake – in every case!
A lot of them resulted in me being left with the proverbial bad taste in my mouth, and in most cases, me having to go down the legal route to get our final invoice being paid, which I’ll only ever do as a last resort. It’s a completely different experience with clients who I love working with and when we have naturally come to the end of our time working together, where it’s a completely positive experience, invoices are paid, and I will always recommend them to potential clients when I’m out and about.
Sales trainers will teach you to overcome objections, listen to your prospects and help potential clients to buy. Whilst I do not disagree with any of that at all, I also think you need to listen to what your intuition tells you. When you meet prospective clients for that first meeting (before they become a client), do you get on with them, and is there a two way exchange of trust and goodwill? Or….is there a niggle inside you, or that slightly uncomfortable feeling that you can’t put your finger on?
When everything feels good, positive, you know that you can help them and you are genuinely excited about the possibility of working with them, then I would say go ahead. I believe that this is a wholly authentic and natural way of “selling” in a way that you can be completely true to who you are.
But any niggles, discomfort, a funny feeling in the pit of your stomach, or – however nice they are – your intuition telling you that somehow this won’t work out right, then I would say don’t ignore it.
Not every person is right for every client; and you are perfectly within your right to suggest another practitioner in your field if you think that they would be better for the client. In fact, that may be a whole lot better for the client which will keep you with your professional integrity and goodwill intact.
And when you do follow your intuition, and only take on clients who you’re thrilled to be working for and with, then you and your business will take on a whole new vibrant energy because you will truly love your clients. And work will never feel like work again!
Join me in this great place, listen to your intuition, and say “No” occasionally!
I’d love to know if you’ve had any similar experiences. And please do let me know by writing a comment below, and if you give me permission, I will include your experience/s in my forthcoming book (happy to leave your name out though if you prefer).
Dedicated to your success,
See you next time,