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How To Tell When Your Marketing Is Working – Even When It’s Not Showing In Your Bank Account Yet

By | Marketing Planning, Marketing Plans, Marketing Strategy, Qualified Prospects and Leads | No Comments

As part of our “move” clear out, I sent a huge pile of old sewing and cross stitch magazines to the land of recycling.  If you get magazines regularly, you’ll know that they tend to come with free gifts (“tip ons” in marketingese!), and with two or three years’ worth…

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Why Location Is So Important

By | Marketing Mix, Planning | No Comments

A key element of the 4P’s is “Place”.  Where and how you distribute your products or services is as important as what they are, their price and how you promote them. There are two ways of looking at your “Place”. One is the geographic location of where you want to focus…

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Multi tasking coordination and control

How To Quickly, Easily and Effectively Manage Your Social Media – Without Overwhelm

By | Internet Marketing, Marketing, Social Media | No Comments

Social media can be time consuming – if you let it.  It’s very absorbing, somewhat addictive, and before you know it you’ve found yourself not just putting out a business post, but watching videos of cats doing silly things, or commenting on all your friends’ Facebook posts. But let’s separate…

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The Book is Here

By | Uncategorized | No Comments

After a year in the making (well, writing) my brand new book has finally been launched and you can get YOUR copy right now from Amazon! It has been an amazing couple of days – with the book already hitting #1 in the Australian Best Seller’s list and #2 on…

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