Merrie Marketing © 2010 -
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Tel : 01453 752538
Have you got a marketing budget? If not, you need to put one in place. Right now.
Why?
When I speak to small business owners I get to hear about all the problems that they have with their marketing. “This doesn’t work, that doesn’t work, I placed an ad in The Local Rag because they had cheap space…and that didn’t work either...and nor did the lead list I bought”.
Generally none of these people have any kind of marketing budget.
All that happens is that they spend on “marketing stuff” because it seems like a good idea at the time, desperately trying to drum up some sort of custom or getting people to sign up to their newsletter. And they have no idea if any of it works. In fact they think that probably none of it does. And so they think marketing is a waste of time.
When you spend money on marketing in this way, you WILL waste your money. You will NEVER see it back again.
Your costs will spiral and go out of control.
You’ll have no idea what works and what doesn’t.
And, yes, your marketing will be a waste of time.
However...
Plan a monthly marketing budget and then plan how you’re going to spend it, in accordance with your Marketing Plan (can you see a pattern forming here?) and you WILL make money from your marketing I promise.
Plan a monthly marketing budget and you can look forward to claiming control over your business.
Plan a monthly marketing budget and you will see properly sustained business growth (which is what you want right?...business growth = bigger income. Bigger income = the lifestyle that you want and deserve).
BUT only if you do one last thing (and this one’s the killer secret)...
Track your marketing!
Set a budget that’s right for you and your business: The amount is not so important…committing to an amount each month absolutely is.
So, what are you waiting for? Get to it and set a budget now!
"It's clearly a budget. It's got alot of numbers in it."
George W Bush