In last week’s blog post I talked about building relationships with your list, and I promised I would give you a few ideas about what content you can provide in your newsletters/ezines to keep your subscribers interested and so you can build that all important relationship with them

So, here’s a list of a few ideas:

  • “How To” Articles (just like this one – I use “how to” articles here on my blog, and I have deeper/more advanced subjects that I publish to my newsletter subscribers);
  • Top 10 lists;
  • Mindset articles (if relevant to your subject area);
  • Current news about your business;
  • Topics relevant to something going on nationally that you can take an angle on (for example, it’s Vegetarian week, or there’s news report on childhood obesity – great to write about if you’re a nutritionist);
  • Expert interviews (interview someone that complements your business, or works in a different niche to you but still in the same industry);
  • Ask your subscribers! Use www.surveymonkey.com to ask your subscribers what they want to hear about in your newsletters;
  • Case studies and stories from your customers/clients;
  • Frequently Asked Questions;
  • Your comments about something that’s happened in the news;
  • Take your inspiration from all over the place when you’re out an about: a chance conversation or TV programme or your own experience as a customer can often spark an idea for newsletter content;

HOT TIP: I have a bit of paper in my newsletter file that I use to scribble ideas down on whenever I get them.

And my extra special HOT TIP that I promised you last week is?get someone else to do the thinking and planning for you!

There are sites around, such as www.guru.com and www.elance.com, that are packed full of people of all skill sets looking for work. And they’re there to help us!

So, publish a project asking for people to come up with some ideas for you and within 24 – 48 hours you’ll have all sorts of people saying how they can help you can quoting for the work. You can pay anything from about $3 (yes really!) up to $240+. Personally I prefer to pay a decent amount (ie not $3) but that’s entirely up to you (but do work to your own budget).

Go through the profiles of the people quoting, and choose one following the website’s guidelines. Brief that person well, pay them on time, and before you know it you’ll have a whole schedule of content ideas. And all you have to is follow it! I find that a lot of “˜business’ time is taking up with thinking and planning: if you can offload some of this then you have more time to promote your business and work with your customers & clients.

And, by the way, if you hate writing – you can ask people to quote for writing the content for you too.

If you want to see what I do – hop along to www.merriemarketing.com and register for the free audio, which will also get you my free newsletter. I write all my content myself, but I use someone to do my scheduling and planning for me. That said, if I have a flash of inspiration on something especially if it’s current, I will write about that instead for that week.

Hope that helps – please post a comment below and let me know how you get on, or if you have any helpful tips yourself for content.

Have a great week!
Kim
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