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Marketing Strategy Archives - Merrie Marketing

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How To Tell When Your Marketing Is Working – Even When It’s Not Showing In Your Bank Account Yet

By | Marketing Planning, Marketing Plans, Marketing Strategy, Qualified Prospects and Leads | No Comments

As part of our “move” clear out, I sent a huge pile of old sewing and cross stitch magazines to the land of recycling.  If you get magazines regularly, you’ll know that they tend to come with free gifts (“tip ons” in marketingese!), and with two or three years’ worth…

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thinking

Thinking makes great marketing!

By | Building a relationship with your list, Grow Your Business, Marketing Planning, Marketing Plans, Marketing Strategy | No Comments

I’ve been looking at a load of different CRM systems lately for one of my clients.  It’s really interesting how companies interact with potential customers at the front end (that is, through the website, direct mail, email etc). I signed up for one company’s demo – the login details pinged…

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Discover a Niche That Will Bear Fruit

By | Establishing Yourself as an Expert, Marketing Strategy, Niche Marketing, Small business marketing | No Comments

OK, OK, so it’s not my headline, but one I’ve borrowed from The Sunday Times heading up its small business column. And it’s absolutely right. This article is about making sure you determine your niche..and it says “Companies that become highly specialised stand a good chance of beating bigger competitors…

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